The most important thing to understand about the lure of pleasure is the less you’re attached to “I” the less you’ll be lured in and it’s because without “I” there’s no one who needs the next pleasure…
The lure of pleasure is so enticing because it actually feels good and this is why it’s so powerful. There’s only issue with this because of the impermanent nature of pleasure. It simply will not last, it has no staying power so some other pleasure will be needed almost immediately following the attainment of each pleasure. Think about it, with all the pleasures that have been attained throughout your life regardless of what it was, it doesn’t bring the pleasure now that it brought at that time, and most times even if the same exact pleasure is physically repeated it’s not as pleasurable as the first experience. I used so many things as I was lured in by my pleasure seeking conditioning, but it was never lasting, the enticement of the next needed pleasure always arose. This went on all the time, attaining one pleasure after another and never being satisfied.
I’ve come to understand this lure of pleasure as the main reason people start using and become addicted to alcohol, drugs, gambling, sex, money, tobacco products and an array of other things. If pleasure wasn’t sought, nothing would be reached for so there would never be an addiction nor any issues, but unfortunately the lure of pleasure has its way with people. It’s deeply ingrained in the subconscious and has been in place since our existence began. I know this lure of pleasure is what was controlling me for forty nine years and it was directly associated with “I”. Without “I” no one is there to be lured in. Even with this understanding the lure of pleasure doesn’t just disappear, but it does subside somewhat. To me the most important thing to understand about this is, the less one is attached to “I” the less one will be lure in and it’s because without “I” there’s no one who needs the next pleasure…
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